With the increasing importance of visual content, video has become a powerful tool for businesses to reach their target audience, grow their business, and evolved into an essential part of digital marketing strategies. When looking at the statistics, the benefits of video marketing speak for themselves. Helping your business improve engagement rates, brand recall, and conversions, are just a few of the benefits that come with a well thought out and intentional video marketing strategy.

Increased Engagement Rates:
According to HubSpot video content is more engaging than other forms of content, and videos on social media receive upwards of 1200% more shares than text and image-based content combined. This increased engagement can help businesses to build a stronger connection with their audience and increase the chances of their message being shared. As a result, businesses can benefit from increased exposure and brand recognition.

Improved Brand Recall:
Video content is also more memorable than other forms of content. According to Forbes, viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This increased brand recall can help businesses to stay top of mind with their audience and improve their brand awareness. Additionally, video content can help businesses to differentiate themselves from their competitors and build a unique brand identity.

Higher Conversion Rates:
Video content can also help businesses to drive conversions. According to Wyzowl, 84% of people say that they have been convinced to buy a product or service after watching a brand's video. This increased conversion rate can be attributed to the fact that video content is more persuasive and can help to build trust with the audience. Additionally, video content can help businesses to explain complex concepts and showcase their products or services in a more engaging way, making it easier for customers to understand and make a purchase decision.

Increased Website Traffic:
Video content can also help to drive website traffic. According to Brightcove, video on a landing page can increase conversion rates by up to 80%. This increased traffic can help businesses to improve their search engine rankings, as well as increase their chances of generating leads and sales. Additionally, video content can help businesses to create more engaging content for their website, keeping visitors on their site for longer periods of time and reducing bounce rates.

Improved Social Media Engagement:
Video content is highly shareable on social media, and can help businesses to increase their social media engagement. According to Animoto, videos on social media generate 12 times more shares than text and image-based content combined. This increased engagement can help businesses to reach a wider audience and build their brand on social media. Additionally, video content can help businesses to create more engaging content for their social media channels, increasing their chances of going viral and reaching a larger audience.

As you can see, video content offers a range of benefits for businesses, including increased engagement rates, improved brand recall, higher conversion rates, increased website traffic, and improved social media engagement. By incorporating video into their marketing campaigns, businesses can improve their overall marketing effectiveness and achieve their goals more efficiently. Therefore, it is important for businesses to invest in video marketing and take advantage of its benefits to grow their business. If, you'd like to start creating high-quality video content today and develop a robust plan that gets results, click the link below to take a short 60 second quiz and schedule your discovery session!